2022 IIHF Ice Hockey World Championship | SOCIAL MEDIA GRAPHIC PACK
Starting with the event's brand identity-the brand, logo, colors, and font-in sync with the retro video game theme chosen for the IIHF Ice Hockey World Championship 2022, I shaped a comprehensive brand identity across multiple social media platforms. This vision was seamlessly and smoothly integrated.
On YouTube, I curated the visual experience through channel art, video thumbnails, and a full set of graphic elements designed for both produced and live videos. This involved the creation of endcards, midcards, lowerthirds, and dynamic intros to ensure an eye-catching visual impression.
For Instagram, Twitter and Facebook, I designed a series of dynamic templates, whether static or animated, to simplify real-time updates on rankings, statistics, highlights, mentions, results, quizzes and more. The end result is a comprehensive online identity, featuring the retro 8bit aesthetic, that enhances the event across the various social media channels.
